The Opportunity
The opportunity goes deeper than you realize.
Valuable audiences.
Olympic sports are filled with athletes, communities, and stories that brands want to reach.
Underserved programs.
Niche and emerging sports are gaining significant traction in the commercial partnerships space.
Untapped revenue.
CANOPY helps turn existing value into new brand relationships and revenue opportunities.
For Universities
Your biggest sports
aren’t your only
revenue drivers.
Olympic Sports. Commercial Potential.
Your Olympic programs already have the athletes, audiences, and stories. CANOPY creates brand partnerships, bespoke opportunities, and new sources of revenue.
University Partnerships
Who We're
Working With.
We’re working with teams and programs at a growing group of universities to create new commercial opportunities around Olympic sports.
University of Florida
Auburn University
Clemson University
Stanford University
Built For Olympic Sports
We fuel the commercial
engine around the program.
Brand Partnerships
Connect programs with brands that fit their athletes, audiences, and identity.
Proprietary Technology
Identify the right brands, athletes, and opportunities more efficiently.
Athlete Development
Help athletes build their brands, audiences, and commercial value.
Content & YouTube
Grow program audiences through content strategy and YouTube management.
Negotiation & Advisory
Support partnerships from first conversation through final execution.
Compliance
Navigate NCAA, conference, and institutional policies with confidence.