Why We Started
Undeniable
talent.
Untapped
opprtunity.
At CANOPY, we manage creator-first athletes across Olympic sports at the collegiate and professional levels. Additionally, we partner with universities to ensure their programs and athletes get seen, supported, and paid.
We started CANOPY because we continued to see the same thing: world-class athletes with deeply engaged audiences and real influence, without anyone in their corner. Women’s and Olympic sports are only growing from here, and we plan to be part of that growth every step of the way.
Yes, this is good for athletes who deserve more than they’ve received, but more importantly, this is a massive opportunity.
Best,
Jack
Our Team
The people
behind CANOPY.
Jack Liechtung
CEO / Co-Founder
Gabriel Merkin
Co-Founder
Sherod Sharif
Head of Brand Partnerships
Taylor Long
Director of Athlete Partnerships
& Brand Development
Samantha Kaplan
Project Manager
Tammi Fyffe
Social Strategist
Archer Gould
Systems & Automation Engineer
Work with CANOPY
Want to build
what comes next?
Whether you’re an athlete, brand, or university, we’re always interested in building the next great partnership.
Start a conversation →