TURN YOUR SPORTS TEAM INTO A RECRUITING ENGINE — AND A REVENUE STREAM
[ UNIVERSITIES ]
CANOPY equips athletic departments with scalable, team-wide NIL infrastructure that turns Olympic and non-revenue sports into recruiting, retention, and revenue engines.
We run brand-funded, roster-wide NIL programs — sourcing and managing deals, delivering athlete education, and providing compliant systems — to strengthen rosters, boost athlete satisfaction, and unlock new departmental revenue without adding staff burden. CANOPY doesn’t just support NIL… we turn it into a competitive edge.
[ HOW WE WORK]
THE CANOPY ADVANTAGE
NIL Revenue Infrastructure: Department-aligned systems that generate roster-wide NIL revenue at scale.
Compliance & Risk Management: School-approved workflows aligned with NCAA and conference requirements.
Athlete Education: Structured, roster-wide NIL education that builds preparedness and equity across every athlete.
Brand Partnership Sourcing: Vetted brand deals executed with full university oversight.
Content & Storytelling: University-safe strategies that elevate team, athlete, and program visibility.
Recruiting & Retention: A department-level asset that strengthens recruiting and keeps athletes in the program.