The Opportunity
The opportunity goes deeper than you realize.
Valuable audiences.
Olympic sports are filled with athletes, fans, communities, and stories that brands want to reach.
Underserved programs.
Niche and emerging sports are gaining significant traction in the commercial partnerships space.
Untapped revenue.
CANOPY helps turn existing value into new brand relationships and revenue opportunities.
For Universities
Your biggest sports
aren’t your only
revenue drivers.
Olympic Sports. Commercial Potential.
Your Olympic programs already have the athletes, audiences, and stories. CANOPY creates brand partnerships, bespoke opportunities, and new sources of revenue.
Julia Blyashov
Built For Olympic Sports
We fuel the commercial
engine around the program.
Brand Partnerships
Proprietary Technology
Athlete Development
Content Strategy & Execution
Negotiation & Advisory
Compliance
University Partnerships
Who We're
Working With.
We’re working with teams and programs at a growing group of universities to create new commercial opportunities around Olympic sports.
University of California-Berkeley
University of Florida
Auburn University
Stanford University
For Universities
Unlock what’s
already there.
We’re here to help innovative programs build the next winning team.
Explore a partnership →