Canopy equips athletic departments with scalable, team-wide NIL infrastructure that turns Olympic and non-revenue sports into recruiting, retention, and revenue engines.

We run brand-funded, roster-wide NIL programs — sourcing and managing deals, delivering athlete education, and providing compliant systems — to strengthen rosters, boost athlete satisfaction, and unlock new departmental revenue without adding staff burden. Canopy doesn’t just support NIL… we turn it into a competitive edge.