The NIL era is one of the most powerful growth moments for brands — a $1B+ market still fresh, authentic, and largely untapped. Unlike traditional celebrity endorsements, partnerships with college athletes feel real, immediate, and deeply trusted.

At Canopy, we connect brands to athletes whose influence extends far beyond sport — shaping conversations in fashion, media, and lifestyle. Every partnership is vetted, intentional, and designed to deliver quality. Because we know both sides of the equation — brand and athlete — we ensure athletes are not only credible voices but also capable creators.

We provide brands with clarity in navigating NCAA guidelines, while curating talent whose stories align seamlessly with brand values. The result is more than a sponsorship: it’s a partnership that builds lasting equity for both athlete and brand.