With the collective NIL spend exceeding $2B, brands are increasingly focused on activating student-athlete campaigns — and the market remains largely untapped. Unlike traditional celebrity endorsements, partnerships with college athletes feel real, immediate, and deeply trusted.

At Canopy, we connect brands to athletes whose influence extends far beyond sport — shaping conversations in fashion, media, and lifestyle. Every partnership is vetted, intentional, and designed to deliver quality. Because we know both sides of the equation — brand and talent — we ensure athletes are not only credible voices but also capable creators.

We provide brands with clarity in navigating NCAA guidelines, while curating talent whose stories align seamlessly with brand values. The result is more than a sponsorship: it’s a partnership that builds lasting equity for both athlete and brand.