Who We Are

CANOPY represents Olympic sport athletes and leading university programs
to build brands and unlock new opportunities.

Beyond Sport.
Into Culture.

Trusted By

Dick's Sporting Goods
Amazon
BetMGM
Cash App
Oakley Meta
Poppi
C4 Energy
Armani
Playtex Sport
Mackenzie-Childs
Easton
L'Oreal
Mizuno
QALO

Featured Talent

Meet The
Athletes.

View All Talent

The Opportunity

The New Wave
of Influence.

3x
Engagement Rate

Audiences engage with athlete creators three times more than the standard influencer

75%
Consumer Trust

Consumers view athletes as more authentic than traditional celebrities and influencers

$4.5B
NIL Market (2026)

A rapidly expanding market built around athlete identity, influence and opportunity

Let's Build
Something Together.

The next great partnership starts with a conversation. Whether you're an athlete, brand, or university, we'd love to hear what you're building.

Get in Touch