At CANOPY, we build and represent creator-first athletes across Olympic and emerging sports. We partner with universities to ensure their programs and athletes get seen, supported, and paid.

We started CANOPY because we continued to see the same thing: world-class athletes with engaged audiences and real influence, but nobody in their corner. Women’s and Olympic sports are only growing from here, and we plan to be part of that every step of the way.

Yes, this is good for athletes who deserve more than they’ve gotten. More importantly, this is a major opportunity.

Best,
Jack